How about a competition to list 10 ways most users could make their PCs better. "Better" is a word open to interpretation (health and safety, performance, visual enhancements, security, etc) but the most convincing set of ideas that are applicable to a wide range of users would win the prize.
As a result, we also end up with a feature called "D-A-L.com's 100 Ways To Improve Your PC"
